Blockbuster or Bust? Brain Waves May Predict Movie Success
People's brain waves may reveal which movies they like, and even predict which movies will do well at the box office, a new study suggests. The researchers then looked at the EEG data on certain brain waves, called beta and gamma waves. Results showed that the beta brain waves were linked with people's rankings of the movies: The more beta wave brain activity there was as a participant watched a …
March 13, 2015
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