In James Bond movies, product placement also plays a role
It’s easy for fans to buy into the 007 brand. Brand-name shoutouts and high-profile product placement are as much a part of 007 movies as Bond’s tuxedo or Q’s gadgetry, and with “Skyfall” hitting theaters at the same time the film franchise marks its 50th anniversary, it’s never been easier for fans to live and let buy into the brand — James Brand.