Netflix generates more head-scratching plot twists than a cheap B-movie. On Monday, the company said it would reverse a previously announced decision to put its DVD-by-mail and Internet streaming services on separate websites, a plan that was widely derided by Netflix subscribers.
Qwikster, we never knew ya: Netflix has killed its plans to turn its DVD service into a separate business. Netflix CEO Reed Hastings the news via a blog post this morning, reversing a decision he announced via a blog post three weeks ago.
It took Coca-Cola 77 days of New Coke to bring back Coke Classic. It took Netflix co-founder and CEO Reed Hastings less than three weeks to shelf the idea of splitting Netflix into two brands—Qwikster to sell DVDs, Netflix for streaming; 23 days in all to admit publicly that the right strategy can turn out very wrong and to cancel the move before it kicked in.