Movie theater math used to be fairly simple: Sell enough tickets and popcorn to pay for the cost of running the movie house, including rental fees on the 35 mm films that drew the audience.
The free screening of “Back to the Future” Friday night at Pere Marquette Park could be the first of an annual series of movies on the beach events. Kerry Halloran, Muskegon resident and “Love Your Community†mini-grant winner, is organizing the event with the help of with Renovate Church, Frauenthal Center for the Performing Arts and the Muskegon Rescue Mission to provide the family-friendly …