As a Mail-In DVD Company, Netflix Is Doing Just Fine
Netflix’s brand has suffered since its price hike last summer, and just this week, Netflix share prices dropped after Amazon got streaming rights for Epix, which was previously Netflix exclusive. Turns out, DVD mail-in subscribers are slowly feeling better about the brand while streaming subscribers have been stagnant, according to the chart above by brand perception company BrandIndex.
September 7, 2012
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