Tag: microsoft

That Was Qwik: Netflix Dumps Qwikster, Won’t Split DVD-Streaming Accounts

It took Coca-Cola 77 days of New Coke to bring back Coke Classic. It took Netflix co-founder and CEO Reed Hastings less than three weeks to shelf the idea of splitting Netflix into two brands—Qwikster to sell DVDs, Netflix for streaming; 23 days in all to admit publicly that the right strategy can turn out very wrong and to cancel the move before it kicked in.

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October 10, 2011 No Comments

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