Tag: licensing

TV, Movie Merchandise Revenue Hit $51.4 Billion Last Year

Next year’s lineup of Hollywood movies, which is expected to shatter box-office records, would have the heads of entertainment licensing executives bobbling … if bobble-head dolls were hot these days. The smiling, bouncing little statues are still out there, but it’s a whole new world when it comes to the licensing of characters and celebrities from current TV shows and movies. Apps, computers …

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