Tag: film

'Now You See Me': The Little Movie That Could

Studios do not love movies that cost $75 million to make. They require tens of millions in marketing costs, which means they have to do pretty well at the box office, and they tend to have very little sequel or spin-off potential

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Hobbit movies provide a 'long-tail' effect

With two more Hobbit movies to be made there are still more opportunities for tourism in Matamata and the greater Waikato region. At the first of the University of Waikato’s Winter Lecture Series last night, Kiri Goulter, CEO of Hamilton and Waikato Tourism, outlined tourism campaigns that have been designed to keep the Hobbit momentum going. Promoting the region She told an audience of about …

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