Disney paid big bucks to advertise three movies at last year’s Super Bowl, promoting “Iron Man 3,†“Oz the Great and Powerful†and “Lone Ranger†during the most watched television event of the year. “Lone Ranger†didn’t pan out at the box office the way Disney hoped, but that isn’t scaring the studio from dipping into its wallet again this year.
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Super Bowl Studio Wars: 9 Movie Spots You’ll See on Sunday