Oscars telecast: come for the music, stay for the movies?

It is the 87th Academy Awards and the telecast producers know they need new viewers who might require more enticement than a slew of good movies and gorgeous movie stars to show up for Hollywood's biggest night Sunday. Zadan and producing partner Neil Meron, now in their third year behind America's biggest non-sports televised event, need to do that without alienating the adult audience that …