Knockoffs ‘draft’ off of major studios’ multimillion-dollar campaigns for similarly titled films. Newer distribution systems make it easier to reach the hurried consumers who are most likely to rent the wrong movie. Last year’s “Puss in Boots”was made on the lush 13-acre DreamWorks Animation campus in Glendale by 300 people working for four years at a cost of $130 million.
Read this article:
Low-budget knockoff movies benefit from Hollywood blockbusters