With two more Hobbit movies to be made there are still more opportunities for tourism in Matamata and the greater Waikato region. At the first of the University of Waikato’s Winter Lecture Series last night, Kiri Goulter, CEO of Hamilton and Waikato Tourism, outlined tourism campaigns that have been designed to keep the Hobbit momentum going. Promoting the region She told an audience of about …
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Hobbit movies provide a 'long-tail' effect