Category: Movie News

Alcohol Placements In Movies On The Rise

A recent study which carried out a thorough analysis of top box-office movies in the U.S. found that although tobacco brand placements have significantly dropped, the number of alcohol placements has been steadily rising in movies rated acceptable for youth audiences. The Master Settlement Agreement (MSA), which was entered in November 1998, required most tobacco brand manufacturers not to “take …

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More Alcohol In Kids' Movies

Children and teenagers are seeing more situations with alcohol in movies today and fewer with tobacco smoking, says a study which carried out a thorough analysis of top box-office movies in the United States. The Master Settlement Agreement (MSA), which was entered in November 1998, required most tobacco brand manufacturers not to “take any action, directly or indirectly, to target Youth”. Since …

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New on DVD & Blu-ray: 'Beetlejuice,' more

‘Beetlejuice’ This cartoon is no ordinary film-inspired adaptation. This toon was executive produced by the film’s director Tim Burton, who brought his unique sensibilities to this work, which ran four seasons. Best part?

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Effective regulation of alcohol brand placements in movies could limit underage drinking

( Dartmouth-Hitchcock Medical Center ) Researchers at the Norris Cotton Cancer Center have found that current constraints on advertising for alcohol products in movies that adolescents watch are not effective. The study, “Trends in Tobacco and Alcohol Brand Placements in Popular US movies, 1996 through 2009,”was published online in the May 27, 2013, JAMA Pediatrics.

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Study examines placement of tobacco and alcohol brands in movies rated for youth audiences

( The JAMA Network Journals ) An analysis of top box-office movies released in the United States indicated tobacco brand producer placements in movies have declined since implementation of the Master Settlement Agreement, but alcohol placements, which are subject only to industry self-regulation, have increased in movies rated acceptable for youth audiences, according to a study published Online …

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