Redeeming the UltraViolet codes found in Blu-ray cases can be a confusing process, and DECE (Digital Entertainment Content Ecosystem) general manager Mark Teitell is quick to admit that. At some point this year, consumers will likely start seeing inserts directing them to a universal redemption destination rather than a specific digital retailer like Vudu or Flixster
See original article:
UltraViolet working on easier redemption process for adding movies to the cloud