They go to the movies more often and in larger groups, they spend more at concession stands and they talk about movies more on social media, panelists said. “Hispanics are far and away the most important consumer at our cinemas,†John Fithian, CEO of the National Association of Theatre Owners told the crowd at Warner Bros. Fithian cited a wide variety of statistics to reaffirm his point, and …
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Forget Fanboys, Why Hispanics Are the Most Important Moviegoers